![]() ![]() You can see that all the advertisements are on the top of the SERP. ![]() Those results can include a paid advertisement that targeted that keyword.įor example, here are the results for the term “fitness coach.” The way it works remains essentially the same: When users search a keyword, they get the results of their query on a search engine results page (SERP). Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. Google Ads is a paid online advertising platform offered by Google. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
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